In Japan, special occasions such as weddings are marked with gifts from well-wishers adorned with paper cords called mizuhiki, creatively shaped into auspicious symbols or tied in decorative knots. These tightly woven cords represent the threads of destiny which join two souls, securing an everlasting love that will never be unbound.

YUI takes its name from a character that means “to tie together”, the very same character that begins the word “marriage”. Symbolizing a deep connection, the YUI engagement ring evokes the weave of mizuhiki with a setting that lets the light of promise shine beneath the sparkling diamond. The YUI wedding ring uses gentle curves to trace the outline of a knot that embodies the vows the newly married couple make to each other, forging ties that will last a lifetime.